Site Links Update

Today I moved forward on the site links. Developed new copy copy and got many questions answered. I called Google and they were very helpful. Site links should be showing up soon and it will be very interesting to see the results. I still need to craft a landing page for some of them or at least provide the answers to the links implied question.

I asked google why the stars would show up on Woodland direct ad and not on mine and they informed me that it could possibly be because woodland direct as a trusted store. So I began the process of applying to become a trusted store and have sent Dane the code to install. This led to a first further review of our schema data and Webmaster tools and Webmaster tools is showing 400 errors. So that cannot be helping me with the presentation of the data. So the goal on the next workday will be to get heat a later superior and majestic doors exactly the way I want them from add to site links to landing page to shopping page.

Also updated the bids on heat a later with some interesting results. I will need to watch my spend very very closely to make sure it does not get out of hand.
Ad words rep said that more than one listing can have site winks so next week I will have to check that and grab screenshot.

Good Day Adwords, Landing, Page, Hotjar Update

A long overdue overhaul and update to my ad words ad copy, landing pages, shopping pages, shopping pages met a tags, and hot jar testing.

This was a day and a half project yet I did everything that in the past I had delegated and depended on other people to do. Maggie – ad words, Tanya – programmer – others for page layout and it was quite a learning experience.
Most of the ads originally at the beginning of the day had a price point in the copy. After reviewing the competitive search results page is many times my ad price was not competitive and probably kept people from clicking. I change the focus to where I have three brands with replacement doors at 199 on those brands I lead with the 199 price point and in a sub headline mentioned the three week wait. For the other brands I focused on quick ship times and how you do not have to wait three weeks to get your doors. Tomorrow I will be working on site Extensions with a special landing page to focus on some of the challenges of mine prefab fireplace doors.
There is still much work to be done to totally review in a line all the messaging from the ad down to the actual product pages. It is a big job, but should've been done long long ago. With organic traffic down severely and a loss of rankings it is going to be critical that I make the PPC program as officiant and good as possible.

I actually did all of the HTML changes on the landing pages. I did it in about an hour and a half this morning after working on it some last night to figure out the system. Not a bad exercise. Could not use the WYSIWYG editor and was forced to actually get in the code. One such small/made everything bold – but Sam help this morning.

I have set up movies, finals, and heat maps for the landing pages and hot jar it will be interesting to review in a few weeks. I must make an annotation in analytics to make sure that I captured the date of all these changes. Praying for great results in two weeks.
Below is a checklist of important items that must be carefully address on all pages to make sure the campaign is optimized.

I also updated the forecast. 30 day rate of sale is 40% behind last year. Very very concerning I just did the forecast to reflect that trend with a deep concern that we would actually be in the red for the year. But it looks like even with a 40% drop in the fourth quarter we should still be able to show a profit. Small profit but better than losing money. I hope this gives me time to get the business in order, make plans for smaller sales and sized company, and find new ventures.

Superior FP Door Ad Walk Thru

This superior walk-through is part of the ad words campaign update. In this I will be reviewing:
– Add
– Pages landing
– Category pages
– Establishing a baseline metrics
- reviewing category pagemet at title description 81 and copy

Based on the following screenshot I need to review and edit the following:
Sub links on add
Meta-description on organic listing
Need to address the shopping ad for 129 in some sort of ad copy and page copy need to review my meta-description
Meta-scheme*data not showing up on my listing
Amazon listings showing up Glenn about me
Google plus listings showing up while I am logged in.

See incognito screenshot not much difference except my add is number one in Google plus listings are gone.

What is behind the sales drop? Loss of rankings, weather?

The sales slump is turning into a real problem. In August and September I was able to justify the drop is due to weather. But now as I review rankings I am sure that that is a big contributor. The problem is how much of the 30% drop is whether and how much is loss of rankings???

There is data to support it being the weather when I look at Google trends, but it is not enough for 30%. 

When I look at ad words data it shows significant drop in impressions. My gut feeling is that is an indication of weather. I need to go back and see on a month by month basis when this occurred, the problem is I shut off ad words during the summer so I will need to go back and compare November December 2015 data to see if the impressions were down then.

It looks like last year during the same 14 day period that the impression count was way up, possibly indicating higher search volume



Conversions were up significantly too. So people were shopping and buying.


Notice the low click thru rates - reinforces the opportunity for improvement.